Milwaukee Esports Alliance - Game On Milwaukee
The Milwaukee Esports Alliance: Growing the culture and connectivity of our regional Esport groups, gamers, businesses, community partners, while advancing metro Milwaukee’s standing as a national leader in the space, which is poised for future infrastructure and development.
Milwaukee Esports Alliance, Milwaukee e sports, gaming, league of legends, electronic sports, sports, gaming, mke esports alliance, 2k, madden, video games, retro video games
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The Milwaukee Esports Alliance exists to

Grow the culture and connectivity of our regional Esport groups, gamers, businesses and community partners.

Advance metro Milwaukee’s standing as a national leader in the space, poised for future infrastructure and development.


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Big Foot

Brookfield Academy




East Troy




Fort Atkinson

Fox Valley





Menomonee Falls




Port Washington

Racine – Horlick

Racine – Park

Racine – REAL

Racine – Unified

Random Lake

Sheboygan Falls

Sheboygan North


Sun Prairie


University School of Milwaukee

Walden III


Waukesha West


Whitefish Bay


Williams Bay

Wisconsin Lutheran

Bryant & Stratton College
Carroll University
Concordia University
Edgewood College
Lakeland University
LakeShore Technical College
Madison College
Marquette University
Milwaukee School of Engineering
UW-Green Bay
Wisconsin Lutheran College
Viterbo University


  • With the global Esports economy now crossing the the billion-dollar threshold, the world is gaming – and Milwaukee is ready. Milwaukee is a leading city nationally with:


  • Wisconsin benefits from more than $330 million dollars added to the local economy thanks to the growing video game industry’s impact on the state.


  • Roughly 2 million residents, 56,000 business establishments and 24 tech schools, colleges and universities call the Milwaukee Region home, creating a deep talent pool for your business.


  • Milwaukee ranks in the top 20 on MarketWatch’s 50 best U.S.metro areas for business, outpacing cities such as Austin,Texas, Chicago, Los Angeles and Portland, Ore.


  • Mitchell International Airport(MKE) is only 10 minutes/8 miles from downtown hotels. More than 45 non-stop destinations, easy 1-stop connections to 160 cities.


  • Wisconsin Center: A compact, vertical convention center building with 300,000 sq. ft. of function space, conveniently connected by short skywalks to three convention hotels with a total of 1,360 hotel rooms.



  • Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators.


  • Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 million in 2023, per Business Insider Intelligence estimates.


  • The number of investments in esports doubled in 2018, going from 34 in 2017 to 68 in 2018, per Deloitte. That’s reflected in the total dollars invested, too: Investments are up to $4.5 billion in 2018 from just $490 million the year before, a staggering YoY growth rate of 837%, per Deloitte.


  • Most projections put the esports ecosystem on track to surpass $1 billion in revenue for the first time this year. And revenue is expected to grow from here — Newzoo projects it to hit $1.8 billion by 2022.


  • Sixty-two percent of US esports viewers are aged 18-34, according to Activate, while 58% have a positive attitude towards brand involvement in esports, per Nielsen.





MKEsports Alliance

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Brandon is an avid fan of gaming, both retro and modern era and brings a successful background in development from both the Entrepreneurial, as well as Not for Profit arenas. He’s been recognized in several capacities in recent years for work done connecting the community and is excited for the continued growth of Esports in Milwaukee.




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Dr. Krista-Lee Malone, originally from Milwaukee, is a faculty associate at UW-Madison and teaches in the Game Design Certificate. Krista-Lee is a Twitch streamer, designer, consultant, and researcher working with indie and educational games. She believes public gaming can be used to destigmatize divergent groups, promote diversity in games, and aid in players’ personal growth. She is committed to bridging the gaps between esports communities, gamers, and Wisconsinites writ large through play.  Although she does not have a favorite game, she generally enjoys RPGs and cooperative games.



88Nine/Longplay Festival

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Tarik is one of Milwaukee’s most prominent individuals, innovators and esports enthusiasts. Originally from Atlanta, he uses his talents in a variety of capacities – including his current position as Director of Digital Strategy and Innovation at 88Nine Radio. (where he’s also an evening music host). In 2019, Tarik/88Nine Labs partnered with Northwestern Mutual to create a gaming festival called Longplay, which consisted of gaming tournaments, panels, talks and an area to just hang out play video games. His favorite game is Civilization VI.





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Marina Ilari is CEO of Terra Localizations, a global localization and LQA company specialized in the video game industry. Marina has over 16 years of experience in the localization industry and a lifetime experience as a gamer. In 2017, she received the Women-Owned Business Enterprise Rising Star Award presented by the Wisconsin Economic Development Corporation to a young business with great promise, and in 2020 she received the Enterprising Women of the Year Award.  In 2022, Terra Localizations was listed by Inc. Magazine as one of the Fastest-Growing Private Companies in America.



Bucks Gaming

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Patrick is the Esports Manager for the Milwaukee Bucks, representing Bucks Gaming, the leading professional esports team in Wisconsin. He has been actively involved with esports in Wisconsin since founding Marquette Gaming and Esports in 2017 and presiding over it until graduating in 2020. He is thrilled to be a part of the growing esports movement in Wisconsin and anxiously awaits the day Milwaukee becomes a hub for esports competitions and events. His favorite video game is League of Legends.



Viterbo University

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Megan Danaher is a huge fan of all things esports since getting into the space back in 2018! Beginning her work through collegiate esports with Full Sail University, Megan was integral in the creation of many esports teams, and helping to build up the Full Sail Armada brand with her time at her University. She now works as a Head Coach in Collegiate Esports, with passion in Talent Management, and Brand Development. Her favorite video games are fast paced FPS games such as Apex Legends or rich story games such as World of Warcraft.



Academy of Esports

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James O’Hagan is an educator and community leader in SE Wisconsin who sees esports as a pathway as an opportunity to redefine athletic culture, diversify opportunities for student participation, promote good mental and physical health, increase career and collegiate pathways, and honor the importance of play. James has helped grow scholastic esports on a global scale. His favorite modern video game is Undertale. His favorite retro video game is Galaga.



WI HS Esports Association

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Mike is the President of the Wisconsin Esports Highschool Association (WIHSEA), which since its inception has grown to over 65 teams across the state, with expectations of being well over 100 in the near future. He is a passionate educator and excited about the future of Esports in the Milwaukee region and Wisconsin. His favorite retro video game is BattleToads.



MKEsports Alliance

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Heavily influenced by video games as a kid, Brad credits his love of retro games as a significant inspiration to his design, animation and storytelling graphic style. As an experienced Creative Director in the marketing and advertising industry, Brad runs his own marketing company, Brandolier Creative, in Waukesha and serves as a brand curator for the MKEsports Alliance. His favorite retro game is Tecmo Super Bowl for the NES.





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Tommy is a Milwaukee native, entrepreneur, and attorney who transformed his passion for playing games and entertaining into the social and creative outlet that is CARCADE.  From backyards and basements to esports arenas and Twitch streams, “Player 1” enjoys bringing people of all ages together for gaming.  His favorite retro game is Arkanoid.


Become a Member


We want to promote you! Provide you or your Esports groups information below and we will touch base to have you added to our Milwaukee Esports directory.

Become a Partner


Interested in helping grow the movement of Esports in Milwaukee through your business or organization? This is the place. Submit your info below and how you think you’d like to be involved!