The Local News - February 2024 - Milwaukee Esports Alliance
The Milwaukee Esports Alliance: Growing the culture and connectivity of our regional Esport groups, gamers, businesses, community partners, while advancing metro Milwaukee’s standing as a national leader in the space, which is poised for future infrastructure and development.
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The Local News – February 2024

The Local News – February 2024

Milwaukee based Sprecher Brewing recently announced its expansion into the energy drink category with the purchase of Juvee from global gaming and lifestyle brand, 100 Thieves.  Short for rejuvenation, the brand was launched in 2022 by 100 Thieves CEO Matthew  Haag and co-founder Sam Keene.  Over the past year, Juvee has grown revenues by 400%, driven mostly by the dedicated online community. 

  • Click Here to read an article about the acquisition


Recently, the WI Smash Ultimate Summit was held in the Bucks Gaming Lounge, downtown Milwaukee. This invitational event brought 16 of the most talented players from across Wisconsin together to compete in a friendly competition. The 16 was made up of PR auto qualifiers, vote-ins, and others who qualified at various tournaments across the state. A round robin into double elimination bracket made for high quality matches throughout, resulting in one of the most watched smash events for Wisconsin in several years. See more about the Summit at their Twitter page below:


Two UW-River Falls esports student athletes were recently named to the SSBMRank’s latest annual Top 100 Super Smash Bro’s Melee Global Rankings. While Ben at No. 30 is a returning member to the list after landing in No. 31 during SSBMRank’s Summer 2023 rankings, Anthony is a brand-new addition to the power rankings at No. 81. Read more about the athletes on UWRF’s page below:


Spring season registration is now open for several Wisconsin esports leagues! Yet another great example of the growing esports ecosystem in our state. See below for the registration page:

  • Wisconsin Collegiate Rocket League (Click Here)
  • Wisconsin Collegiate Valorant League (Click Here)
  • Wisconsin Highschool Esports Association (Click Here)


Konvoy Partners, a thesis driven venture capital firm focused on the video gaming industry, recently put out an insightful commentary on the shifting landscape of Esports. Worth taking a few minutes to read, link below:

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